AVD Marketing
 




Your brand is positioned when its constituencies share their culture and values with you, again and again, unconditionally.



Brand Positioning



AVD will work together with clients to strategically design, adapt or modify the brand’s value proposition, image, message and cultural relevance to appropriately and accurately create a distinctive place in the minds of Latino consumers. We believe that the right brand positioning creates a customer-focused value proposition, and thus gives consumers a strong reason to embrace your product or service.


As an initial step in crafting the appropriate brand positioning, we will determine the correct competitive frame of reference by examining Latino's consumer behavior towards similar categories and competitors. Secondly, AVD establishes the relevant points-of-difference and points-of-parity associations.


When targeting Latino markets, the correct and relevant brand positioning is critically important in guiding marketing strategy, because it communicates who the brand is, what benefit it provides, and how it achieves this in a unique way. Once the appropriate brand positioning is crafted, we recommend that the entire organization embraces it as a guiding principle when making business and marketing decisions.








AVD Marketing



 

 

 

 

 

CONTACT US

Miami | New York | California | LATAM




Mobile: 954.410.9000

Office: 954.204.0553

Email: ad@avdmarketing.com

Email: ad@avdcommunications.com.com